Queenex Tissues


Client: Queenex Tissues

Country: Abu Dhabi, UAE

Industry: Hygiene Products

Project Type: Social Media


About the client:

Queenex Tissues Factory (QTF) is a well-established sole proprietorship company and the eldest business entity of the prestigious local conglomerate, Al Hajeri International Group, headquartered in Mussafah, Abu Dhabi.

The company has been serving the tissue paper industry since the inception in 1978 with markets in GCC, Asian and European countries. Our main business activities are manufacturing, marketing and distribution of all kinds of tissue products and grades.


About the project:

We were assigned to create, plan and manage all social media channels for Queenex Tissues. Due to the brand being one of the eldest Emirati companies we had to induce the local culture along with the products. Having a wide range of solutions helped us to come up with various content. We had focused on Hygiene topics, cleaning, family and UAE cultural topics. We are delighted to work with Queenex Tissues. Because it’s one of the few UAE companies that produce and export to other countries.


You can follow Queenex Tissues on:



Agency: InspireTBB Design Studio
Creative Director: Salem Kaadan
Art Director: Ayman Al Amoudi
Graphic Designer: Maged Ali
Copywriter: Ebtesam Almasaabi

See the project on Behance