Country: Abu Dhabi, UAE
Project Type: Corporate Identity
About the client:
CloudAk is an official partner of City Network, they are a European provider of IT infrastructure services based on open standards. By building their services on OpenStack, they provide intuitive cloud services, secure servers, storage and global private networks with outstanding capabilities and performance.
They provide scalable and cost-effective infrastructure services from our halls around the world, all connected to a global and dedicated network. With their public cloud platform, City Cloud, you get direct access to your data anywhere in the world and have full control over where and how it is stored. For industries and authorities that are subject to specific laws and regulations regarding data security, they offer a dedicated cloud platform. Their administration services span our entire range of services and allow you to build infrastructure based on public, private and hybrid clouds.
About the project:
We were approached by CloudAk to create the visual identity which included: Branding, logo, and stationery. First, we both agreed that the entire logo needed to be simple enough to remain printed on their products, while not standing out. Yet, bold enough to stand on its own.
So we designed this logo by connecting the first letters of the company ‘(C)ity (C)loud’ which shows how they fit together perfectly because they are correlating.
Once the logo had been set, we started to implement it across all stationery and marketing materials and created an art direction for visuals to enhance their marketing experience.
Agency: InspireTBB Design Studio
Creative Director: Salem Kaadan
Art Director: Ayman Al Amoudi
Copywriter: Ebtesam Almasaabi
See the project on Behance