Country: Dubai, UAE
Project Type: Company Profile / Brochure
About the client:
The Middle East and North Africa Business Aviation Association (MEBAA) is the official representative of the business aviation industry in the Middle East and North Africa (MENA) region. MEBAA is a non-profit association and a member of the International Business Aviation Council (IBAC), established in 2006 with the mission to provide a platform for members of the business aviation industry in the MENA region to gather, understand and communicate the needs and benefits of the industry.
As part of its current growth strategy, MEBAA seeks to implement operational safety and efficiency by providing best in-practice training, lectures and conferences, establishing codes of conduct, and providing industry data.
About the project:
The client wanted a company profile that reflect their line of industry and position them as an elite aviation services provider brand. Their brand colors were important and we needed to come up with an elegant brochure but with their brand tuch in it. The intention of the pattern was to express the aviation and air movement around planes which we made sure they are fine thin lines instead of bulky shapes in the background. The profile font and colour palette are all selected to enhance a modern and aviation feel to it.
Agency: InspireTBB Design Studio
Creative Director: Salem Kaadan
Graphic Designer: Maged Ali
See the project on Behance