Théa Pharmaceuticals


Client: Théa Pharmaceutical

Country: Dubai, UAE

Industry: Pharmaceutical

Project Type: Corporate Identity / Company Profile / Event Identity


About the client:

Théa Pharmaceuticals is an independent pharmaceutical company specialized in the research, development and commercialization of eye-care products. Théa was set up twenty years ago and has played an important role in the latest pharmacological advances.

Théa Pharmaceuticals is now the leader in several therapeutic classes as well as in the field of preservative-free eye drops. Théa aims to meet the full needs of all ophthalmologists, no matter how they operate or what pathology they are treating, covering the main therapeutic classes. From well-known classics to innovative treatments, in the areas of diagnosis, surgery and therapeutics, Théa offers a complete range of modern products.


About the project:

By creating a visual identity of a company we always starts from the basics, that the company is unique and must be recognized in its market, to distinguish it from the competition. In this case, we developed this pharmacy brand identity design inspired in health concepts and geometry. The outstanding Thealoz Duo Product branding was an essential task.

The main goal of branding was to make a brand that feels new and fresh, but is also very loyal and faithful, because of its 20+ year existence on the market.

Target group is almost all range of people from doctors, hospitals owners as well as members of the general public are visiting the pharmacy.

For Théa event visual identity, we utilized innovative, digital printing techniques combined with the top materials to offer endless possibilities that turned Théa event into a remarkable visual event branding.


Théa Event identity design included:
Reception booth, Banners, Roll ups, Flayers, Brochures, Shopping bags, Table agenda calendars, Backdrops and Giveaway gifts.

We designed these down to the last detail as well, so that every part of the event felt energetic and empowering.


Agency: InspireTBB Design Studio
Graphic Designer: Salem Kaadan
Copywriter: Ebtesam Almasaabi

See the project on Behance