Country: Dubai, UAE
Industry: Fitness Center
Project Type: Corporate Identity
About the company:
KeepFit is a fitness centre brand having over 10 year history. It provides a wide range of fitness facilities from cardio machines, personal trainers, bodybuilding programmes and swimming pool. It provides both group classes like Les Mills and a private training sessions with one of their skilled fitness coaches. The brand is expanding and branching all across the UAE. However, while expanding the brand has faced the challenging competition from other strong and successful fitness centers such as Gold Gym, Fitness First, etc
With Keepfit’s objectives of becoming the leading fitness center in the region; our task is to develop a brand strategy inheriting KeepFit’s advantages of strong fitness experiences and thoroughly creating the new values adapting the market’s demands, developing the brand awareness in competing with its strong and widely recognized rivals.
Action & result
By deep research and customer insight understanding, the brand strategy directed to develop a bold brand identity. The logo was pure typography and the logo with calm colors has showcased a spirit of balance and energy – motivating customers to live a healthy lifestyle. Furthermore, the communication visuals positioned the brand as a fitness center and inspiring people to not just workout but also aim to live healthier all day.
Agency: InspireTBB Design Studio
Creative Director: Salem Kaadan
Art Director: Ayman Al Amoudi
Graphic Designer: Maged Ali
Copywriter: Ebtesam Almasaabi
See the project on Behance