Dire Alkhalij Contracting

Client: Dire Alkhalij Contracting

Country: Abu Dhabi, UAE

Industry: Contracting

Project Type: Corporate Identity


About the client:

Dire Alkhalij Contracting Company is a construction company operates in Abu Dhabi, UAE. It was established in 2016. On each project, Dire Alkhalij is continually providing every service necessary to not only obtain complete client satisfaction but also make their services an extraordinary value. The Company is having ambitious plans to meet the growing needs of the UAE real estate market.


About the project:

Dire Alkhalij approached us for a logo, but the scope quickly grew to include its branding and stationery, all centered around a friendly, customer-service oriented brand image.

The owner wanted to a logo contains something related to their company name ‘dire’ which means ‘shield’. After so many sketches of logo, we made ended up using fort symbol inside a shield. The inspiration was to use the fort which was and still one of the main architecture buildings in the gulf region heritage. The shield was to represent the long lasting structure of the buildings. Combining these elements with his preferred red, grey and white coloring, the brand identity looked intact and complete.

The Implementation


Agency: InspireTBB Design Studio
Creative Director: Salem Kaadan
Graphic Designer: Maged Ali
Copywriter: Ebtesam Almasaabi

See the project on Behance