Saudi Jewelry Exhibition is the Middle East’s premier jewellery’s and watches event.

Backed by a 30-year track record of success, this five-day show unites the world’s most desirable brands and extraordinary designers with discerning buyers. Jewellery’s Exhibitions play a crucial role in economic growth and provide a platform for local designers to showcase their culture and talent on the international stage. 
Successful jewellery’s events require visionary and memorable identities capable of standing the test of time in a dynamic industry.
The rationale behind the Saudi Jewelry Exhibition identity is purely inspired by Saudi heritage and the fashion history of Saudi’s women in the past. The gold colour takes a huge part in the jewellery trends through history. 
By crystallizing the map, we created a diamond to represent the jewellery industry. Last but not least, the green colour solidifies the Saudi identity.